WE ARE HIRING: There are currently 2 open positions at VirtualAds.



Our new patented technology makes it possible to replace on-site LED perimeter advertisements in live TV-Feeds in realtime with an unlimited number of streams featuring targeted advertising content.

Our technology does not affect the TV production process/material and requires only a very short setup time. There are no restrictions implied by the technology itself for the production process. HD, 4K, 8K, zoom, focus, close-ups, replay, slow-motion, etc. – everything is possible without any limitations whatsoever.

Thanks to the world’s best keying method, which draws upon exclusive patents of the Fraunhofer Institute, the system is very robust, mature, reliable and allows for an unprecedented natural image quality.

VirtualAds ad replacement
Absen ad replacement

Replacing on-site advertising content with highly relevant virtual advertising content for broadcasting at live events

VirtualAds ad replacement tele
Absen ad replacement tele

Delivering high-quality results, agnostic of external factors and highly resilient

Targeted virtual advertising for live sport broadcasts 

Putting an end to low-impact perimeter ads


Fully-scalable turnkey virtual advertisement system

VirtualAds Workflow Scheme

Zero workflow modifications and complications


VirtualAds is the globally leading virtual advertising company that offers technologies to redefine and transform live broadcasting of perimeter-based on-site advertisement into customer-specific virtual advertisement.

We combine

  • Leading-edge image processing technology through an exclusive partnership with the well-renowned Fraunhofer Institute,
  • that draws upon 30+ years of experience in the virtual image processing space with
  • world-class sports industry management experience

in order to revolutionize the TV consumer viewing experience through highly-customized virtual advertisements.


Markus Laub
Long term General Manager of the FC Basel 1893 football club, consultant, media right manager and serial entrepreneur.
Stefan Kuentz
Chairman of the Board
Stefan is Investment Director with Swisscom Ventures with a track record both as manager as well as entrepreneur working for a startup himself.
Wolfgang Vonolfen
Head of Media Engineering faculty FHI IAIS
Wolfang is a distinguished scientist with vast experience in the video image processing space. Wolfang leads the tech development at Fraunhofer IAIS.
Dirk Zimmermann
Head of Operations
Dirk is a hands-on video production specialist and draws upon substantial experience from managing TV productions of different events with global footprint as technical lead.
Alain Fogel
Head of Product Development
Alain is a serial entrepreneur and former CEO and Co-Founder of Nomad 3D. He is a video image processing veteran with a PhD degree in Electrical Engineering from Princeton University.
Arnfried Griesert
Senior Software Engineer
Arnfried is a senior software engineer with 20+ years of experience. He is particularly experienced with developing time-critical realtime and 3D computer graphics applications.

Combining world-class sports industry management experience
with leading-edge technology and operations know-how


VirtualAds Ltd. (Switzerland)


Wallstrasse 22
4051 Basel

Phone: + 41 61 302 20 20

E-Mail: info@virtualads.com


Trufanowstrasse 8
04105 Leipzig

16 Argyle Street
Mong Kok
Hong Kong

Coming soon:
United States of America

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